I was inspired to write this after a conversation with a rising college senior interested in pursuing a career in marketing. This is will be a comprehensive guide for anyone seeking an entry-level or internship position with a marketing agency or in-house marketing position. Whether you’re looking for your first job or considering a career change, here’s how to get hired in marketing with no experience.
Things Consider
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Marketing Agency vs. In-house Marketing
Marketing Agency
This means an agency that provides marketing services for different clients (rather than marketing themselves or their own product). There are thousands of marketing agencies in the U.S. alone. If it’s a smaller agency, this can be the equivalent of going the “start-up” route in a tech career. In this environment, you’ll have a lot of opportunities to wear different hats, working on different projects and on different clients across verticals. Essentially, this is a great way to learn a little about a lot of different things quickly.
In-house Marketing
Types of Marketing
There’s no “right” or “wrong” career path in marketing, but marketing is an extremely broad category. First, consider how many different types of marketing exist, and which specialty interest you.
- Product marketing
- Email marketing
- Social media
- Content marketing
- Pay-per-click (PPC)
- Performance marketing
- Influencer marketing
What Makes a Successful Marketer?
How to Set Yourself Apart in the Interview
For an entry-level or internship position, you will not be expected to be an expert in marketing. As someone who’s been on both sides of interviews, there are a few things that will make you stand out as a candidate.
- Intellectual curiosity – how can you show that you’re genuinely interested in learning and growing in a career in marketing?
- Why are you interested in my firm? Show that you’ve done your homework and can point to a campaign, a client, or a case study that you find interesting or have questions about.
- What are you doing to learn about marketing?
